GroundWork OS — The Operating System Your Business Runs On
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Websites & Marketing Systems For Contractors

Let's cut the bullsh*t... marketing isn't rocket science, but even so, no agency (ours included) has a miracle fix for slow months, no matter what they promise. We'll build you the system that gets your phone ringing... your job is to actually use it.

How it works

From first call to fully live in about ten days.

Three steps... two of them are just phone calls.

Demo call (20 mins)

The truth is... it's a sales call. When you book, we'll send you over a short video, so you'll already know exactly what we do. The call is mainly there so we can answer all your questions... and if you'd like, give you a look around the system and any features you're interested in.

Booking a 20-minute demo call with GroundWork OS

We build your system (7-10 days)

You fill in one short form about your business... honestly the hardest thing we'll ask you to do. Then we get on with it: your website, the review funnel, the follow-up texts, all built and tested before you see it.

A contractor website built by GroundWork OS, shown on its projects page

Launch call (25 mins)

This is where we hand everything over. We'll walk you through the system and answer anything you're still unsure about. From then on you run it all from one app on your phone: texting back leads and missed calls, firing off review requests, sending past customers the odd offer... each one takes about ten seconds.

The GroundWork OS inbox — every lead, text and missed call in one place
No contracts Cancel anytime Live in about 10 days
The system

Everything a contractor needs to turn a click into a booked job.

Each piece earns its keep on its own, or runs together as one connected system. Start with the part that's costing you jobs today.

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01

An optimised website

Someone weighing up a £40k job decides in seconds whether you look like a safe pair of hands. A slow, generic website quietly talks them out of calling, and you never even know the lead existed. Yours is built to convince them you're the right choice, then turn that visit into a text conversation on your phone.

  • Loads in under two seconds
  • Reviews and accreditations up front
  • Chat widget and quote button on every page
  • Every lead lands as a text on your phone
See full demo
02

A 5-star review funnel

Your happiest customers fully intend to leave you a review... then life gets in the way and it never happens. Meanwhile the firm with 300 reviews keeps winning jobs that should be yours. This funnel does the chasing, so you don't have to.

  • Ask for a review in one tap
  • Automatic follow-ups until the review is left
  • Good reviews go straight to Google
  • Unhappy ones reach you privately first
See full demo
03

Missed call text back

The first business to reply almost always wins the job. But you're on the tools all day, and most people won't leave a voicemail... they just ring the next company on the list. Now every call you miss gets an instant text back from you, so they're talking to you instead of ringing round.

  • Missed calls texted back in seconds
  • Leads get an answer instead of a voicemail
  • Fully automatic while you're on the job
  • Works 24/7, even after you knock off
See full demo
04

Automated lead follow-up

However a lead gets in touch... quote form, web chat, or a call you couldn't answer... they hear back from you within the minute: an instant text, then a second message to get a conversation going. While that's happening, the lead's details land on your phone. If they reply, you take it from there. If they don't, you've got everything you need to call or message them.

  • Every new lead texted back instantly
  • A second text to start the conversation
  • Their details sent straight to your phone
  • Covers quote forms, web chat and missed calls
See full demo
05

Local SEO

Anyone promising to get you to the top of Google in a week is lying to you... proper SEO takes months, and any honest agency will tell you that. What we actually do: build your site so Google can rank it, with a separate page for every service you offer and every area you cover, each one optimised for the searches your customers actually type. That's what gets you found, without paying for a single ad.

  • A page for every service and area
  • Keywords, meta tags and page speed sorted
  • Brings in leads without paying for ads
  • Honest about how long it takes
See full demo
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Start a project

Start your project

Book a call and we'll show you exactly what we'd build for your trade, what it costs, and how quickly it can be live. If it's not a fit, you'll know inside twenty minutes... no hard sell, no jargon.

Schedule a call
Custom-built website Local SEO built in Missed-call text-back 5-star review funnel Automated follow-up All-in-one inbox
Why us

Why contractors choose GroundWork OS.

No contracts, no jargon, no three-month wait. Every agency says something like that... so here's what you're actually signing up for, in writing: six things you can hold us to.

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Built for trades, nothing else.

We don't build for restaurants or vague 'small businesses'. Every page, form and follow-up is shaped around how contractors actually get hired.

All of it is there to do one thing: turn the people who find you into booked jobs.

A contractor's website built to book jobs Quote form

One system, run from your phone.

Your leads, missed calls, reviews and follow-up all sit inside one app on your phone.

Reply to a lead, send a quote or ask for a Google review from the van between jobs. No scattered logins, no spreadsheets.

The lead-and-messaging app on a phone, handling a missed call Missed call

No contracts. Cancel anytime.

We earn your business every month instead of locking you into a twelve-month deal. No exit fee, no notice period, no awkward retention call.

If it ever stops paying for itself, you can cancel the same day. Your last payment is your last payment.

One flat monthly price.

One simple price covers the whole system: the website, the CRM, the automations and the support behind them.

£220 a month and that's the lot. No build fee, no charge per lead, no upsells.

Live in about ten days.

You're not waiting three months to go live. We build the entire system for you... all we need from your side is one short form and two calls.

You approve it, we flip the switch, and it's online and ready to take leads in roughly a week and a half.

It keeps getting better on its own.

New features land on your account in the background as we keep improving the platform.

You get every upgrade automatically, without lifting a finger, booking a developer or paying a penny more.

The GroundWork OS dashboard: pipeline value, conversion rate and lead analytics New this month

No contract. No exit fee. Cancel the day it stops being worth it.

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FAQs

Frequently asked by contractors

Everything you need to know before we build your website and the system that runs behind it.

Seven things, built and wired together as one system:

  • An optimised website... 10 to 20 pages, one for every service and area you cover, with a chat widget and quote form that turn visitors into text conversations.
  • Missed call text back... any call you can't answer gets an instant text from you, so the lead doesn't move on to the next name.
  • A 5-star review funnel... one tap asks a customer for a review, and the system keeps reminding them until they leave one.
  • One-click marketing campaigns... pre-built offer and referral texts you send to past customers from your phone.
  • Automated lead follow-up... every new lead gets an instant text back and a second message to start the conversation, while their details land on your phone.
  • An all-in-one inbox... texts, Facebook messages, Instagram DMs and missed calls all come into one inbox, so you run every conversation from one place instead of five different apps.
  • Local SEO... a separate page for every service you offer and every area you cover, built so Google knows exactly what you do and where.

All of it runs from one app on your phone. No juggling five logins... one place for your leads, your reviews and your follow-up.

About ten days from the first call, and most of that is us working, not you.

  • Demo call (20 mins): we answer your questions and show you anything you want to see running live.
  • The build (7-10 days): you fill in one short form, and we handle everything else... the site, the review funnel, the follow-up texts.
  • Launch call (25 mins): we hand everything over, walk you through the app and answer anything you're unsure about.

Total effort from your side: one form and two phone calls.

£220 a month. That's the whole price... no build fee, no setup cost, no contract.

It covers everything: the website, the CRM, the automations, hosting, support and every upgrade we ship. Because there's no contract, we have to stay worth it every single month. And for most trades, one extra booked job pays for it several times over.

Your customer data is yours, full stop. Every lead, phone number and conversation can leave with you the day you cancel.

The website is the part most agencies dodge, so here it is straight: it runs on our platform... that's what the monthly pays for. If you cancel, the site comes offline, and your leads, your customer list and your Google reviews all stay yours. We'd rather earn your next month than trap you into it.

You run the day-to-day from one app on your phone, and we handle every technical thing behind it.

Day-to-day looks like this: a lead texts in, you text back. A job wraps up, you tap once to ask for the review. A quiet week, you tap once to send past customers an offer. Each of those takes about ten seconds, and none of it needs a laptop.

The setup, the automations, the website, the fixes... that's all us. If you can send a text, you can run this.

Book a call from any Schedule a call button on this page. You'll get a short video before the call covering what we do, so you're not walking in blind. The call itself is simple:

  • We answer every question you've got.
  • We show you any feature you want to see, running live.
  • If you like, we'll take a quick look at how you stack up against your local competitors and point out a few easy wins.

The price is £220 a month with no contract, so there's no hard sell to sit through. If it's a fit, we start the build... if not, the advice was free.

Schedule a call See if we're a fit